Blog

2012 Global Petroleum Show

Over the past few days, Stampede Park and the City of Calgary played host to over 60,000 patrons at the 2012 Global Petroleum Expo. The Global Petroleum Show (GPS) is one of the world’s largest energy exhibitions, uniting 60,000 international leaders, engineers, and industry professionals with 2,000 exhibiting companies from...

The Shortfall of Shortcuts

Recently, the rapid growth of social media has blossomed into an online institution, bringing with it promises of transforming your business into a global sensation through instant social media fame. By now we’ve all seen the empty promises advertising shortcuts to gaining millions of Facebook friends and buying thousands of Twitter followers....

Why Are Some Multinationals Doing Better Than Others?

By Joyce Chan. In a forum in the popular business website LinkedIn, a question was posed: “Which multinational companies have been most successful at globalizing customer relationship management/marketing and why?” Numerous LinkedIn members provided answers including companies IBM, Citi, Amazon, Toyota, PepsiCo, and Disney. So why are these multinational companies...