Category: services

The Shortfall of Shortcuts

Recently, the rapid growth of social media has blossomed into an online institution, bringing with it promises of transforming your business into a global sensation through instant social media fame. By now we’ve all seen the empty promises advertising shortcuts to gaining millions of Facebook friends and buying thousands of Twitter followers....

Why Are Some Multinationals Doing Better Than Others?

By Joyce Chan. In a forum in the popular business website LinkedIn, a question was posed: “Which multinational companies have been most successful at globalizing customer relationship management/marketing and why?” Numerous LinkedIn members provided answers including companies IBM, Citi, Amazon, Toyota, PepsiCo, and Disney. So why are these multinational companies...